
Scaling consumer brands and regulated services through disciplined go-to-market, conversion, and revenue leadership
Performance Highlights
Scaled revenue from ~$62M to ~$105M (+70%) by building disciplined, full-funnel growth systems that aligned demand, conversion, and operational capacityGenerated 900+ high-intent leads per month through paid acquisition and conversion optimization, improving demand quality while controlling CACDrove +56% growth in branded product sales, achieving #1 dollar share across multiple consumer categories through focused GTM executionIn-house team builds 2x that replaced agency dependency with speed, ownership, and measurable performance
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