VP/CMO

John Scandrett

Growth & Commercialization Executive

CMO / VP | Board Member

Scaling consumer brands and regulated services through disciplined go-to-market, conversion, and revenue leadership


I build scalable growth engines — and the teams, systems, and discipline required to sustain them.I’ve spent my career leading go-to-market and scale-up efforts across consumer brands and regulated services, often stepping into complex environments where structure must be built, execution must be precise, and results are visible.My leadership style is grounded in accountability, clear ownership, and developing leaders who work hard and enjoy winning together — every day.


Performance Highlights

Scaled revenue from ~$62M to ~$105M (+70%) by building disciplined, full-funnel growth systems that aligned demand, conversion, and operational capacityGenerated 900+ high-intent leads per month through paid acquisition and conversion optimization, improving demand quality while controlling CACDrove +56% growth in branded product sales, achieving #1 dollar share across multiple consumer categories through focused GTM executionIn-house team builds 2x that replaced agency dependency with speed, ownership, and measurable performance


Download my executive resume to explore the full scope of roles, results, and leadership experience.


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