VP/CMO

John Scandrett

CHIEF GROWTH & COMMERCIAL EXECUTIVE

Growth Strategy | Marketing | Sales | Customer Experience | Transformatior

I help organizations unlock sustainable growth by aligning strategy, marketing, sales, customer experience, and disciplined execution around measurable business results.With 30+ years leading growth across CPG, healthcare, food, beverage, beauty, and consumer businesses, I have built commercial capabilities, strengthened brands, expanded distribution, improved customer acquisition, and led enterprise transformation.


BUILD GROWTH ENGINES
Align strategy, marketing, sales, customer experience, analytics, and commercialization around measurable growth.
TRANSFORM BUSINESSES
Build capabilities, teams, processes, and operating disciplines needed to scale organizations and improve performance.
TURN STRATEGY INTO EXECUTION
Translate ambitious growth objectives into prioritized initiatives, clear accountability, and measurable business results.


PROVEN GROWTH & TRANSFORMATION

~70% REVENUE GROWTH
$62MM → $105MM
Built an integrated growth engine aligning demand generation, client conversion, and operations.
+56% BRANDED GROWTH
Achieved #1 dollar share across eight categories through disciplined commercialization and category leadership.
$3.1MM → $26.5MM EBITDA
Contributed to a major business turnaround while building category management, insights, and business intelligence capabilities.
3,500+ SKUs TRANSFORMED
Led the national DairyPure commercialization across 30+ regional brands, on time and under budget.
$115MM GROWTH BUSINESS
Helped scale Advanced Beauty by more than $60MM while building national sales, marketing, and retail capabilities.


OPEN TO THE RIGHT GROWTH CHALLENGEExploring Chief Growth Officer, CMO, commercial leadership, and select fractional or advisory opportunities with organizations seeking experienced leadership to accelerate sustainable growth.


INTERESTED IN WHAT WE COULD BUILD?

If your organization is looking to accelerate growth, strengthen commercial capabilities, or navigate its next stage of transformation, I'd welcome a conversation.


LET'S CONNECT

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